If you’ve ever managed online customer exchanges from a high-traffic website, you know what it’s like – it’s an extremely discouraging chore.  The fact is, most people have no interest in communicating with someone they don’t know.  And since most online traffic comes from first-time visitors, most visitors don’t communicate.

That’s why ChatBots and Customer Relationship Management tools are so useful. Your ChatBot sits at the entry point of your sales funnel.  So, from your welcome message copy to your automated questions and responses, this part is most critical.

Once you’ve optimized your ChatBot, you’re ready to integrate the next step…Customer Relationship Management.  Now read further to see how these systems generate more leads automatically while setting your focus on the strong leads.

Relationship Management system benefits

A Customer Relationship Management system is a very powerful tool to heat up your leads.  And, it helps you understand your customers and target new prospects to boost sales.  Along with that, it helps your customers understand you better, without being overbearing or aggressive.  In other words, a Customer Relationship Management system is an online software platform designed to help you generate leads, manage your prospects, and run your business efficiently.

The benefits to your business are countless.  But the bottom line is this:

CRMs help centralize, optimize and streamline your communications with both prospects and customers alike, all from one tool.

What is a ChatBot & how does it work?

On the other hand, a ChatBot is an app used to conduct online conversations using a messaging platform like Facebook Messenger.  ChatBots typically filter inquiries after starting the conversation with a visitor.  This happens before making direct contact with an agent.  ChatBots make life much easier, so you can focus on the more promising prospects – focus on making sales and closing deals.ChatBots qualify leads by asking simple questions to place them in specific categories or segments.  As an example, real estate professionals place prospects into two primary categories:  home buyer and home seller.  Then, they place those prospects into sub-categories based on city or area and the type of property they are looking for or selling.  As such, your ChatBot refines leads and delivers strong prospects.

Integrate your ChatBot with your Customer Relationship Management system

Now for the marketing magic!  Seamless automated lead capturing and prospect nurturing is now possible.  It happens when you integrate your ChatBot with your CRM system.  And all the while, your ChatBot sends you hot leads to chat with and your CRM does the rest.

Using online tools like Zapier to interlink your customer relationship systems

To interlink functions between ChatBots and Customer Relationship systems, along with other productivity apps in your arsenal, use an online tool like Zapier.  On their website, the top statement says it all:

“Connect your apps and automate workflows – Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.”

Services like Zapier connect to your CRM to automate your work and greatly increase your productivity.  So after building your ChatBot and setting up a good Customer Relationship Management system, connect your ChatBot directly to your CRM so everything works together seamlessly.  RE-MEX-IMAGE will craft and build these systems for you, to ensure it’s all done right.