The top online-marketing strategies that were here before the dawn of messenger marketing, were, and still are, a mixture of social media and email marketing.  But although they have the same purpose, they tend to fall short on improving conversions or providing quick, personal service.

Today, online marketing strategies have changed dramatically.  To explain, many businesses now use them to engage their online visitors, resolve customer service issues, personalize sales, book appointments, and a whole lot more.

The importance of social media and email marketing

Social media marketing and email marketing each do have their important place.  So, don’t eliminate or ignore them.  And if your business is new, develop those first.  For one, your messenger marketing platform will be built on Facebook and other social media platforms.  Therefore, build and use those from the beginning.

Then, your email marketing should be established.  Sign-up forms are not dead by any means.  Those are always effective, and should be used in parallel.  Also, your email list will combine with your messenger marketing list, after you start using messenger marketing.  That list will include those who engage you online through messenger – all combined.

Contrasting messenger marketing with email marketing

Messenger marketing strategies work much differently than email marketing.  They’re conversational, which is why they are growing so rapidly.  And that’s great, since online visitors look for one-on-one conversations these days.

Emails, on the other hand, are impersonal and delayed.  As such, open and click-through rates continue to decline year-after-year.  Because of that, the trend is evident:

Messenger marketing using ChatBots is the wave of the future for online marketing

Grow your email list much faster with messenger marketing.  In a case study performed by ManyChat, the biggest ChatBot platform out there, this was the result:

“After one quarter, our ChatBot resulted in a 50% increase in our email newsletter subscribers and engagement with their content.”

An example of this would be to place a ChatBot pop-up that occurs when your readers scroll to the bottom of your content.  To engage them, it will ask what they thought of the content or a relevant question about content.

Several reasons to use Facebook Messenger

With all of the messaging apps being used today, why should you focus on Facebook Messenger for your messenger marketing?  First of all, if you live in the United States or Canada, Facebook Messenger is the biggest messaging platform in terms of users. That means, with over 1.3 billion active users each month, Facebook Messenger is enormous.

Second, Facebook has been testing and expanding the capabilities of its Messenger platform for this very reason.  So unlike WhatsApp, which is still a fairly bare-bones app, Facebook Messenger features the ability to build automated ChatBots that come complete with images, videos, galleries, call-to-action buttons, and more.  This makes it the platform-of-choice for online marketers and business owners looking to grow using a messenger marketing strategy.